This packaging concept reimagines products that could exist within the world of BoJack Horseman. (My favorite show!!!)

Every package was designed to feel like it belonged in the series, pulling inspiration from the show's visual humor, anthropomorphic animal world, and all the little details hidden in the background. I wanted fans to recognize them instantly while still making them feel believable enough to sit on a real grocery store shelf.

Each label is filled with references to the show, from animal-specific jokes to subtle storytelling details. For the Salt Water Seltzer can, I even hand-lettered the logo to match the style of the typography used throughout the series, helping it feel like an actual prop pulled straight from the BoJack universe.